Creative Meets Structure.

Who we are…

The Journey to Executive Leadership Strategies

Founder, Emma’s unconventional path to finance began with a simple question: what if numbers told a story?

While traditional teachings felt disconnected to her way of understanding, she discovered clarity by linking numbers to real-world strategy.

Self-taught in bookkeeping out of a curiosity for how the numbers behind business “worked”, she uncovered a natural talent—visualising systems and translating complexity into strategic insight.

This led to top-tier training as a Chartered Certified Accountant and the passion for guiding others - especially similarly minded creatives, through financial decision-making, was ignited.

“Where others see numbers, I see a picture; strategy. I build the map so my clients can move forward with confidence.”

Emma Smith FCCA | ELS

We give back control so you can lead.

ELS exists to bring clarity, structure, and strategic confidence to businesses navigating complex or high-stakes environments.

Partnering with visionary leaders; entrepreneurs, creatives, investors, and organisations - offering fractional executive leadership with the insight, rigour, and creative fluency to unlock sustainable growth.

With deep expertise across financial strategy, operational excellence, and corporate structuring, ELS aligns values with action, embedding long-term solutions that are as commercially sound as they are future-focused.

Not just advisors,

ELS becomes part of your journey.

OUR EDGE

ELS brings together top-tier executive experience, strategic clarity, and deep sector knowledge—without the overhead of a full-time team.

This is financial leadership, reimagined.

  1. Fractional Executives Access experienced CFO, COO, FD, CMO or GC talent on a flexible, as-needed basis—scalable to your business and your stage.

  2. Deep Sector Experience With roots in media, entertainment, and creative industries, we understand the nuances that traditional firms miss.

  3. Trusted Advisor Network Tap into ELS’s network of vetted funders, legal advisors, tax specialists, and operators ready to support your goals.

  4. Hands-On, High-Touch Delivery We don’t just advise—we integrate. ELS operates within your business, mentoring, troubleshooting, and executing alongside your team.

  5. Strategic + Operational Focus From vision to the day-to-day—we ensure every big idea is backed by systems, KPIs, and structure to scale.

  • 15+ Years Experience

    International Scope

  • Creative & Corporate Sectors

WHAT YOU GAIN

  • Increased cash flow & profitability

  • Smarter systems, streamlined teams

  • Improved investor/funder confidence

  • More time, more clarity, more headspace

  • Clear roadmap for scaling, selling, or stabilising